Jorge Colombo / CMYK0083

Jorge Colombo / CMYK0083

90.00

Inkjet print, open edition    

36” x 36"   

Proofing bars sketched from fragments of commercial packaging, usually revealed when a box gets broken open flat. Hidden out of sight and cryptic to most people, these small sets of color shapes are control samples of the inks used in the design, to be checked by pressmen during printing. Most images can be reproduced with four colors — cyan, magenta, yellow, black — applied in microscopic color dots of variable diameter. This is called the CMYK process, after the colors’ initials (K meaning black, to avoid confusion with bue.) In some cases, such as the more exact rendering of a product, or of the specific colors of a brand’s trademark, extra ink passes are added to the mix. Not meant to be noticed by the public, these color bars are a mere diagram of a process, a glimpse at a product’s graphic backstage. But the seemingly arbitrary placement of color spots, the grids of progressive gradations, the interaction with the subtly intricate architecture of paper box packaging, the annotations and codes — everything works into surprising compositional fragments, hidden within the residua of consumer goods.

Jorge Colombo is an illustrator, a photographer, and a graphic designer. He’s best known for the digital images he’s been drawing since 2009 (initially on an iPhone; currently on an iPad) which have appeared in covers for The New Yorker, among other publications. He lives in Narrowsburg, NY with his wife, artist Amy Yoes.

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